What You’ll Uncover in The Content Trap A Strategist’s Guide to Digital Change
Harvard Enterprise Faculty professor of technique Bharat Anand presents an incisive new strategy to digital transformation that favors fostering….
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The Content Trap – A Strategist’s Guide to Digital Change
Harvard Enterprise Faculty professor of technique Bharat Anand presents an incisive new strategy to digital transformation that favors fostering connectivity over focusing completely on content material.
Corporations in every single place face two main challenges in the present day: getting observed and getting paid. To confront these obstacles, Bharat Anand examines a variety of companies around the globe, from The New York Occasions to The Economist, from Chinese language Web big Tencent to Scandinavian digital trailblazer Schibsted, and from expertise administration to the way forward for training. Drawing on these tales and on the most recent analysis in economics, technique, and advertising and marketing, this refreshingly partaking e-book reveals necessary classes, smashes celebrated myths, and reorients technique.
Success for flourishing firms comes not from making the perfect content material however from recognizing how content material allows prospects’ connectivity; it comes not from defending the worth of content material in any respect prices however from unearthing associated alternatives shut by; and it comes not from mimicking rivals’ greatest practices however from seeing decisions as a part of a related complete.
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Digital change implies that everybody in the present day can attain and work together with others instantly: We’re all within the content material enterprise. However that comes with dangers that Bharat Anand teaches us how to acknowledge and navigate. Full of conversations with key gamers and in-depth dispatches from the entrance strains of digital change, The Content Trap is a necessary new playbook for navigating the turbulent waters by which we discover ourselves.
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