What You’ll Discover in The End of Advertising Why It Had to Die, and the Creative Resurrection to Come
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
A Mad Man in Recovery throws down the The ultimate challenge to His profession: Innovate or Die.
The We are entering the ad-apocalypse. Millions of people are now downloading ad blocking software. and Plus, many others are also paying subscription premiums to avoid ads. After taking for granted that there was a captive audience for so long, this $600 billion industry is on the verge of extinction. to lazy, overabundant, and Quite frankly, annoying ads. Madison Avenue, make no mistake: Traditional advertising is dead. Andrew Essex’s controversial manifesto is both a wake up call and a warning. and A road map to the future.
In The End of Advertising, Essex offers a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. However, his book isn’t a tribute to search-engine optimizers. He dares to challenge global marketers to They can invent their own way to A better future without ads With trenchant wisdom and His razor-sharp insights give him an essential new perspective of Where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to They are there.
Praise for The End of Advertising
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times
Download immediately The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Donate and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington
“In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker
“Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
Review
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times
Download it immediately The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
“[Essex] argues that advertising as we know it is already in its death throes, [forcing] some companies . . . to recognize that consumers can now bypass anything that doesn’t offer value. Some of the results that he praises seem visionary. . . . As Essex succinctly demonstrates, since consumers will continue to buy and companies still have large budgets to promote, ingenuity can find a way to promote value.”—Kirkus Reviews
“[Andrew] Essex’s extended soliloquy on advertising’s past, present, and future is informative and enjoyable.”—Publishers Weekly
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Donate and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington
“In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker
About the Author
Andrew Essex is the CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival. Prior to That he was the CEO of Droga5 is an internationally renowned advertising agency. The Firm won multiple “Agency of the Year” Awards and This has been praised The New York Times, New York magazine, and The Guardian, who gave it the name “the most exciting agency on the planet.” Essex provides services on the board of the American AdvertIsing Federation and is the co-author of Gene Pressman, ex-CEO of Barneys. and former Noise CEO Noah Kerner, and Le Freak with Nile Rodgers.
Download it immediately The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
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