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What You’ll Discover in Troy Ericson – Email List Management Certification
Troy Ericson – Email List Management Certification
The life of a copywriter is stressful:
– You have to fight for jobs that dozens of other highly qualified writers are applying for. You hope & pray that you get chosen. Usually, you don’t
– If the client does reach out to you, they haggle you down on your per email rate or want you to work hourly.
– They don’t usually pay you 100% up front.
– Then you work on writing the emails in a Google Doc & turn them in on time.
– Then the client asks you to make a bunch of revisions. It’s something little that probably won’t make a difference. But you keep going back & forth to make them happy. Sometimes they even ask you for extra little favors.
– When you follow up about getting paid, the client doesn’t give you a straight answer.
– Maybe they pay you. Maybe they don’t.
– You never find out how your work performed. Which means you can’t get paid rev share, even if your copy CRUSHES for them.
– So you vow to never work with that client again.
– And even if the project does go well, they usually don’t need your services again for awhile.
– Which means you have to spend more time trying to find another client to replace them.
Me & my students use a strategy called ‘Email List Management’, which works like this:
– Get paid $2-5k PER month, up FRONT.
– Sign into the client’s ESP (where they send emails from)
– Write that day’s email.
– Do a quick ‘deliverability check’.
– Send the email.
– Repeat each day for 1 month.
– At the end of the month, get paid rev share bonuses.
– Client pays you up front for month #2.
– Rinse & Repeat for months or years to come.
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