What You’ll Discover in Well-Fed Craft The Fast Track to Marketing-Writing Mastery
Well-Fed Craft: The Fast Track to Marketing-Writing Mastery
You must have the following qualities to be a successful freelance commercial writer to Promote yourself consistently. That’s what I’ve taught for years in The Well-Fed Writer.
But over the past few years readers have also asked for help on commercial-writing assignments…
“I’ve never done a capabilities brochure – any advice?”
Or… “How do you structure an effective postcard direct-mail campaign?”
Or… “Any suggestions on creating a good tagline (or name or headline)?”
As a 25-year veteran commercial writer, I’ve learned—step-by-error-ridden-step, and through copious expense of blood, sweat and tears—the most effective ways to All the major projects that I encountered on the field, write them.
So, I made the decision to start a few small coaching groups where we studied actual samples… These groups have been a huge hit. You can see the testimonials below that my students have received a lot of value.
Here are some testimonials taken from the course. Well-Fed Craft!
“…one of the best investments I’ve made in my business. I came away with so much material, I’ll be revisiting it all for months.”
Jeremy McAbee
“…jam-packed with ‘Aha!’ moments. Right out of the gate, I identified tangible opportunities for improving my commercial writing.”
Travis Webster Booth
“…far more effective and enduring than any ‘how-to’ copywriting book I’ve ever read.”
Lisa Blaushild
“…Peter makes this whole business seem a little less scary and a LOT less complicated!”
Chris Wilson
“…absolutely one of the best webinars I’ve ever taken. From the first session, I was able to immediately apply his suggestions to a current project.”
Mary Ellen Landolfi
“…specific, practical information. Now I can look at a piece of persuasive writing and see the inherent structure as it builds to a ‘call-to-action.’”
Linda Tenney
“If all you did was study the samples and think about the rationale behind the creative choices, you would dramatically improve your writing.”
Stacey Morris
But, my group-coaching series are infrequent, and when they do happen, the timing (AND the price) often doesn’t work for people. Many readers have been asking for self-paced options for this training. It was a difficult task because I was very busy. Or my travel schedule kept getting in the way…
This past fall, however, I finally sat myself down to put it together—to distill everything I’ve learned about HOW to You can combine these projects to create a single offering that will save you 25 years of learning. The result is something I’m incredibly proud of:
Introducing:
Well-Fed Craft:
The Fast Track to Marketing-Writing Mastery
The Structure and strategy behind effective commercial writing
What’s In “Well-Fed Craft”?
Module 1: Introduction & a “Refresher” On Sales/Marketing Fundamentals (audio only)
Module 2: Introduction to Basic Brochures & Effective Structures for “Case-Building”
Module 3: Larger Brochures, More Effective Structures and More Examples “Case-Building”
Module 4: Postcard Direct mail and Web site Messaging/Content
Module 5: Case Studies: Third Party Success Stories to Boost Credibility
Module 6: White Papers “The King of Content”
Module 7: Getting “Into Their World” Use Themes Effectively
Module 8: Stories (Real and Fictitious). to Legitimize, Humanize, and Demonstrate
Module 9: Using Humor to Draw ‘Em In & Keep ‘Em Reading (+ the “Questions” Strategy)
Module 10: The basics of sales letters and landing pages
Module 11: “Short-Copy” Primer: Taglines/Slogans – Naming, Headlines, and More
“This is the most useful product I’ve ever purchased for my fledgling freelance writing business. Seeing how and why you arrange copy in certain ways, how to work with a designer, and how you took a project from planning stages to completed, money-making piece for a client, has given me the confidence that I can produce the content my clients need. It’s like having a mentor 24/7. I’m thankful I have Well-Fed Craft in my arsenal.”
– Debbie Curtis,
Ithaca, NY
Freelancer looking for work to I expanded into marketing writing. Well-Fed It is very instructive. The emphasis on structure and the marketing mindset helped me understand what’s important in the field. The I was able to see the process in action for many types of project by using modules that were based upon real-world examples. The program helped me feel more confident in my ability to get clients in this field.
– Larry Bernstein,
Fair Lawn, NJ
Thank you for your efforts Well-Fed Craft. It’s extremely useful, a total bargain, and the perfect addition to Thank you for your books and materials. It was wonderful to hear your voice! Also, thanks for The Well-Fed As I move forward in my second year as a commercial writer, Writer is my main template.
– David Whiteside,
St. George, Utah
“As a newbie copywriter, after studying a few courses on persuasive copy and B2B writing, I felt I needed an inside look into how a real pro does what he does. With WFC, I was able to study Peter’s professional approach to copywriting and incorporate his years of knowledge into everything I do for my freelance business—starting from my messaging to the actual copy I write. Clients I approached after studying the course were pretty impressed with what I could bring to the table!”
– Christopher Silvestri,
Mirandola, Italy
As someone just getting started as a B2B copywriter, I’ve found lots of advice about building the business itself, but needed to Some writing strategies to consider. The models in Well-Fed Craft gave me useful examples and I have many more ideas. to Refer to Every time I start writing a new project. It was so easy to put it all together!
– Theodora S.,
Kearny (AZ)
“As someone coming from trade magazine journalism, I found this course to be a great resource. It’s packed with practical information giving you a guided tour ‘under the bonnet’ (hood) of different commercial writing projects.”
– Sara Edlington,
United Kingdom
The Well-Fed Writing books and ezines inspired me to In 2007, I quit my job and became a full time commercial writer. I’ve never looked back. When I found out about Well-Fed Craft, I didn’t hesitate. I knew anything with Peter’s name on it would be of high quality. Peter possesses a unique ability to Provide clear instructions in all his educational platforms. WFC was an excellent value based on the amount of information I gained. It is a great product and I highly recommend it.
– Daniel Casciato,
South Bend, IN
My focus as a copywriter with a lot of experience has been on persuasive sales letters. Your workshop was eye-opening. to the hidden value of writing copy that doesn’t use persuasive direct response mechanisms (i.e., power words and force communications), but still conveys the right message to The intended audience.
I was searching for mechanics. Your explanations and training gave me the belief and weight that I needed. Other copy was not of interest to me before. Only persuasive, direct response copy was important. No longer.
– Woody Quinones,
Sebring, FL
“Well-Fed Craft is an invaluable guide to what makes great copy. Whether complete novice or more experienced, you’ll find insights and information to improve your skills. The program covers just about every type of copywriting and the examples of great copy are worth their weight in gold alone. A generously long copywriting Q&A recording is the cherry on the top. Excellent value.”
– Edward Beaman,
United Kingdom
An outstanding product. I was a writer of articles for non-profits so I didn’t know much about other types of projects. Watching Peter share his process—not easy to When something comes easily, do it to you—gave me the confidence that I could take on and be successful with other kinds of writing.
Download immediately Well-Fed Craft: The Fast Track to Marketing-Writing Mastery
Peter provides tips on marketing strategy, writing and other topics. You feel like he’s a good friend, sharing his expertise over a cup of coffee. Peter is one of my favorite masters.
– Janis Gioia, MAEd,
Brecksville, OH
“Can’t recommend Well-Fed Craft highly enough. Such a great reference for demystifying the process, and unbundling nerves when starting a new project. Knowing I have this info in my back pocket has made me even more confident in marketing my business.”
– Hannah Glenn,
Los Angeles, CA
Well-Fed Craft helped me to understand how freelance commercial writing works with numerous examples from real-world projects. It’s also a revelation, showcasing the countless opportunities to Work for high-paying clients you may not have encountered before. Peter has been a great resource and an inspiration to me to Take a different direction in my copywriting business. It’ll do the same for you.
– Janice Sakata-Schultze,
Golden, CO
“I’m glad I bought Well-Fed Craft. I reviewed several sessions multiple times because each time, I found I’d learn something new (I particularly appreciated your discussion of “The Curse of Knowledge” in Module 1).”
I found it most helpful as a beginner B2B copywriter to treat each topic separately. It focused my attention on that particular type of writing and the steps involved in completing such assignments.”
– Tom McCauley,
Vero Beach, FL
Nearly 5 Info Rich Hours
You get over 280 meaty minutes of focused study/dissection/discussion of 74+ commercial writing samples.
We’re talking information rich in technique, tactics and strategy. The kind of stuff that’ll demonstrably improve your marketing-writing skills, and turn “one-off” Customers become regulars.
“I got downright ANGRY when I pored over Well-Fed Craft! This is exactly what I needed in 2003 when starting out. Unfortunately, with nothing like it then, I spent weeks digging up whatever I could find about how to write these marketing pieces—and ended up with maybe 5% of what’s in this excellent program. Whether you’re new or well on your way to success, do yourself a favor and invest in this goldmine of a resource—from one of the best writers in the business.”
– Ed Gandia
B2B copywriter, business-building coach
Who’s Well-Fed What are you crafting for?
Anyone—whether newbie or experienced Send an emailr—either struggling with how to write “commercial” Projekte, or just plain wanting to Expand their reach “tactic arsenal.”
Anyone new to The field of marketing writing (so, how would you know?)
Anyone who’s transitioning from journalism (again, how would you know?)
Anyone who’s focused on one or two project types, and wants to Diversify your project skills. And most importantly…
Anyone who’d like to You can invest for a few more days to Learn what it took me to live 25 years to assimilate!
Did you find the article intriguing? Well-Fed The Group Coaching program was available in the past, but you were not able to afford it. Or the timing of the sessions didn’t work with your schedule?
This self-paced course—covering everything the coaching series covered, but now including 74+ samples—is your answer. You can also enjoy a very affordable price.
In Well-Fed Craft, you’ll discover:
How to Create a marketing piece that grabs attention and keeps readers engaged.
What you must include on the website’s homepage to Make sure it is easily found (and one of the most popular web copy layout trends)!).
5 unusual project types you’ve likely never seen before (but which will add welcome depth to your marketing arsenal…).
The Writing sample is a small part of a larger project. The client saw it and increased the budget by 150%.
The 1 Guaranteed case-study format to Your work will instantly be more vibrant, dramatic and easily readable.
The Two elements that instantly improve sales letters significantly.
The 1 powerful question—which, when you can answer it “yes”—will instantly boost the clarity and accessibility of any marketing piece.
Multiple copy-structuring tactics that powerfully and effectively “build a case” Request a product or service.
3 real-world examples of copy that “gets into a client’s world” It makes them far more open to learning. to Your offer.
The 3 key white-paper types—straight from THE white-paper guru—that virtually all WPs fall into (talk about simplification!)
How to Use “themes” to Create a strong thread that draws the reader in and highlights the advantages of a product/service.
Download immediately Well-Fed Craft: The Fast Track to Marketing-Writing Mastery
8 examples of using humor to draw ‘em in and keep ‘em reading.
How using stories—real or fictitious—will legitimize, humanize and/or demonstrate a product or service.
The potent “___Questions” strategy that will instantly transform your client into “The Credible Good Guy.”
The product-introduction brochure that took the form of an engaging and impactful “birth announcement”!
Numerous “Before/After” scenarios that underscore what works and what doesn’In a marketing article, it is t.
The 2 resources that will greatly enhance creativity and the results of any tagline or naming exercise.
5 different brochure formats and examples of effective execution the client loved.
Dozens of examples headlines and subheads that catch a reader’s eye, convey the benefits, and allow for productive scanning.
And much, much more!
“One of the best new multimedia courses on copywriting I’ve seen. Peter is a grizzled veteran in the field and his vast experience and track record of success, combined with great instruction, make this a must-have program for copy and content writers.”
– Bob Bly
Author, The Copywriter’s Handbook (+ 90 other books).
Why did I do this?
The Well-Fed WriterSince late 1993, I’ve been a commercial freelancer as well as the author of the award-winning Well-Fed Writer series. PLUS, coaching, ezine and blog related ebooks, as well. The My focus on all my resources was always how to Not how to build a profitable commercial writing practice to These projects should be written.
There are many. “commercial-writing-business-building” Resources are available, but not much information on how to access them. to These projects should be written.
Through the years, however, I kept hearing about many people without marketing backgrounds or who were not from the journalism field. They were struggling to Understand the “how-to-write” side of commercial copywriting (a.k.a. marketing writing), and searching—usually unsuccessfully—for resources that addressed that need.
“The real money in freelancing is writing for businesses—but most freelancers know little about this arena—especially how to write copy that will thrill your clients. Well-Fed Craft breaks it down and makes it simple. Well worth the time and money if you’re serious about commercial writing.”
– Kelly K. James
Writer for hire and author of six-figure freelance writing
Marketing is not enough
Moreover, coaching aspiring commercial writers since 2002—watching some thrive, while so many others struggled—led me to This is the epiphany
The strongest predictor of enduring success as a commercial writer is writing ability—NOT marketing chops. You can be an amazing marketer, but if your commercial-writing skills aren’t what they should be, you’ll always struggle. Strong writers will get more business, repeat business and referrals.
“You won’t find anything else like this because there isn’t anything like it. Well-Fed Craft is like peeking through the curtain and practically stealing the keys to success. This is so much more than a course; you’re sitting side-by-side with a master as he reveals his secrets—all the elements of phenomenal commercial writing. It’s the most comprehensive, sensible, smart course I’ve ever seen—full of the savvy insight of the best there is at the craft. Follow this, and you can’t help but succeed. Peter, you’ve got something great here. Really great.”
– Lori Widmer
Words on the Page: Trade writer/editor and blogger
What makes ME such an expert?
In this age of “Insta-Experts,” You will need to be careful whose advice you follow – and that means mine as well! So here’s my 38-year story… I’ve been a successful commercial freelancer since 1994, and a successful sales and marketing pro for 16 years before that (starting with two summers of door-to-door book sales in college!).
I’m the author of the multiple-award-winning Well-Fed Series of writers on freelancing commercially The The Book-of-the-Month Club selected the first edition, while the most recent edition received four industry awards.
Bob Bly, a copywriting icon from the industry, spoke of TWFW. “This is the best information on how to make more money with corporate clients I have ever read. It answers everything you need to know.”
I’ve self-published five books in all, and my ensuing self-marketing efforts—which necessitated creating a pile of effective marketing materials—yielded 100,000+ of my books/e-books in circulation, and a full-time living for over a decade.
Bottom line, I’ve been steeped in sales and marinating in marketing since 1978, and I’ve put ALL that experience, knowledge and marketing instincts into THIS program.
What’s the Format of Well-Fed Craft?
The course contains 11 modules, each one (except Module 1, which is audio only) consisting of a video screen capture, as I scroll through a topic-specific PDF—chock-full of images of actual commercial writing projects—while pointing, explaining and dissecting those projects.
“There aren’t many other freelancers I genuinely look up to and continually learn from. Peter is one of those rare exceptions. I’ve been recommending TWFW as my top pick for new freelancers for years—whether or not they plan to specialize in commercial writing; the marketing info alone is just that good.
But writers who DO go the commercial route quickly learn that clients expect them to know how to write a wide variety of projects, from web copy to white papers. But until now, I haven’t seen a course that adequately teaches that “how.” Well-Fed Craft finally—and admirably—fills that void, covering both the ‘how’ And the ‘why.’ If you’re a fan of TWFW, this is your natural next step. “
– Jennifer Mattern
17-Year Freelance Business Writer & PR Consultant; Editor, All Indie Writers
Want to See a Sample?
To give you an idea of what the learning experience
will be like in the WFC video modules, go here.
Ready to “UN-Commoditize” Are you a skilled individual?
If you’re struggling to Build a consistent profitable writing business. I believe one reason is that your skills are similar to There are many other writers. As such, clients don’t have to pay the premium rates that those with uncommon—and less “commoditized” skills—command.
“Well-Fed Craft” This will prepare you to These premium rates are yours.
“Like his books, Well-Fed Craft is authentic, engaging, and packed with concepts that can make your business better while helping you do the same for your clients. Peter lets you look over his shoulder, as he walks you through the brainstorming and copywriting process on dozens of actual client projects. And, his strategies for upselling and “getting into the heads” Both new and more experienced B2B writers can benefit from the support of their clients and customers. “kick in the (marketing) pants.”
– Jake Poinier
18-Year Freelancer in the Commercial and Writing Industries “Doctor” DoctorFreelance.com
But Wait, There’s More! (I’ve always wanted to say that…)
You’ll also get 2 Bonus Modules—cleaned-up versions of two sessions from one of the past group-coaching series:
The “Writing-Exercise” Review (~60 minutes; combo audio module/PDF) You’ll listen—and follow along with the separate PDF—as I discuss the results of a writing exercise based on a real-world project. You’ll see the original document I instructed them to improve on, see/hear critiques of 4 participant submissions, and finally, see MY take on the project (which I’d delivered to The client. All of my criticism comments are embedded in the PDF as a standalone study.
The Q&A (80+ minutes; audio-only): You’ll listen in on the last session of the group-coaching series: A Q&A on ANY subject related to Writing for commercial purposes (i.e. not only about craft). So, you’ll hear a cleaned-up (i.e., only the good stuff!) Audio recording packed with solid information and insight into the true essence of audio “well-fed writing” success!
“Color me impressed! From brochures, taglines and headlines through storytelling, humor and white papers, Well-Fed Craft delivers. I absolutely loved his “Before/After” examples of the key types of marketing materials we’re often called on to write. Peter is an expert on his subject and has taught many people how to earn a living as a freelancer. I highly recommend this excellent course.”
– Anne Wayman
AboutFreelanceWriting.com
AND, Yet Another “Goodie”!
10 of the 11 modules are built on PDFs with dozens actual samples of commercial writing. Well, I’m giving you ALL those PDFs as well. You can access them whenever you like to go back and study the material more closely, now you’ll have the option to Do not confine yourself to the video-capture format.
NEW: A new addition to this release, I’ve added summaries to the end of all the standalone PDFs—a bulleted list of points covered in the corresponding video module.
“There are lots of courses on how to sell your copywriting services, but where are the ones that actually teach you HOW to write copy clients will gladly pay handsomely for? Well-Fed Craft fills that gap. You’ll get inside the head of a veteran writer as he takes you step-by-step through writing all the key commercial-writing project types—along with using themes, humor, stories and more, in your copy. His technique for killer “short copy” (taglines, names, headlines, etc.) is worth the price of the class alone!”
– Linda Formichelli
Renegade Writer Press’ Writing Coach.
What’s at Stake Here?
Because there are so few people with these skills, marketing copywriters make a lot more.
They intimately understand the critical cornerstones of effective marketing copy: Audience, Features vs. Benefits, USP (Unique Selling Proposition), The Curse of Knowledge and Others (ALL covered in “Sales/Marketing Refresher” Module 1.
They know that the structure of a piece—how you “build a case” for something—is just as important as the words you use (and virtually every module of WFC covers “structure”!).
They’re masters at identifying the benefits of a product/service, and conveying those benefits in language their audience understands and will respond to.
They’re comfortable working on brochures, ads, direct mail, web writing, landing pages, “content” (case studies, whitepapers, etc. … and many more.
Download immediately Well-Fed Craft: The Fast Track to Marketing-Writing Mastery
These are exactly the things you’ll get from Well-Fed Craft…
The result? You’ll separate yourself from the countless writers with those interchangeable, “commoditized” skills—skills that, by definition, will command lower rates—and enter into a far more select, higher-paid group.
“There’s a lot of info out there on the business of freelancing. But mastering the craft of writing effective marketing materials will give you the edge in today’s marketplace. Well-Fed Craft teaches you all the basics—and more. Highly recommended. On a personal note, Peter is one of the most experienced ‘commercial’ writers I know. He’s one of the good guys in this business—someone who truly cares about helping other writers succeed.”
– Steve Slaunwhite
Author, The Everything Guide to Writing Copy
“How Do I Get Access to Well-Fed Craft?”
Although the flash drives I used for the initial release had a high capacity, “cool” And “novel” factor, for this re-release, I’m committed to Choose a content delivery system that will get the product to your computer quickly and reliably, without the hassles, delays, or glitches that we experienced with DropBox and flash drives.
You’ll be viewing the program on a membership-site-style platform, where you’ll have the option to Download the complete program (video modules and bonus materials as well as PDFs) to your computer. No limited availability, no expiration dates. Once you have it, it’s yours.
My Money-Back Guarantee Well-Fed Writer
If you don’t feel Well-Fed If Craft did not meet your expectations, please let me know within 30 day of purchase to receive a complete, no-questions-asked, refund. Of course, you’ll likely have the content on your computer, so suffice to say, The Golden Rule applies…
“Peter Bowerman’s Well-Fed Craft fills a major gap for marketing copywriters – HOW to actually write the many types of projects clients will pay handsomely for. There’s no greater market differentiator than a solid skill set, and no better person to learn from than Peter. He’s helped launch thousands of copywriting careers – including mine.”
– Casey Hibbard
Story-Seller Expert Author from Case-Study
“OK, How Much Is It?”
I struggled to determine the right price for this. I mean, think about what I’m offering here. No less than…
Step-by-step blueprints for writing a whole host of popular commercial projects.
PLUS a powerful array of marketing-writing tactics and strategies designed to Your writing should be more persuasive, engaging, and compelling.
In essence, a potent tool kit that’ll give you the confidence to You can take on any high-paying project in commercial writing.
I know what that’s worth, because I know how much further ahead of the game I’d have been if I’d had THIS when I started out in 1993.
What would be the price of this extreme? “learning-curve-shortener” what would it be worth? Certainly $1000 – about what you’d make on one mid-sized commercial project.
Well, it’s certainly worth that, but such a price would put it out of the reach of many. What about $597?
This would be a fair price and reflect the item’s value.
Nevertheless, I have one goal: to Make this product available to as many people and as many people as you can (and, yes, make as many sales as possible). As such, I’m offering it at……
Here’s what you’ll get in The Fast Track to Marketing-Writing Mastery
IMPORTANT: This is it. “Well-Fed Craft: The Fast Track to Marketing-Writing Mastery” Completely Downloadable Both available to Please do so immediately. In the unlikely event that your link is broken, we will renew it shortly. We appreciate your patience.
