What You’ll Discover in ConversionXL, Dan McGaw Optimizing Your Marketing Tech Stack
Two things are required to ensure reliable tool integration. To avoid delays in development, first give your engineers a well-planned integration plan. Second, put the tools together. File Size: 1.88GB
ConversionXL, Dan McGaw – Optimizing Your Marketing Tech Stack
Optimize your marketing technology stack and become a pro at it
All your marketing tools should be used together to make more revenue.
You can get a complete view of your customer journey and track the full ROI of your marketing. Find out how to assess, eliminate and integrate tools that can drive growth for your company.
Online course
By Dan McGaw, CMO @EffinAmazing
8-Online class
With the right set of tools, you can finally get the marketing results you’re aiming for
What’s a marketing tech stack?
Marketing tech allows you to connect different tools to track customer journeys and measure ROI.
Your “martech” A stack could include tools for data analysis and marketing automation software. It also includes support and live chat systems, community forums and prospecting tools.
It’s nearly impossible for most businesses to build the right stack from the beginning – unless you get expert help
With dozens of competing tools to choose from in each of these areas — and the teeth-gritting, time-wasting frustration of integrating multiple platforms using code or APIs —
During this 8-Marketing expert class Dan McGaw This guide will help you to identify, eliminate, and incorporate the tools that will allow your business to grow.
A brief introduction video
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Learn how to:
Choose and set up the right tools — No more throwing away your monthly marketing budget on forgotten or useless subscriptions
Build a taxonomy guide to scale your business — Imagine the confusion you’ll sidestep by helping all your team members use the same words for the same concepts
Integrate tools to build a holistic marketing machine — Stop exporting and importing data from one platform to the next
Set up segment.com to put your customer data to work — Use your existing data to create a better customer experience that drives higher revenue
Track lead and engagement scoring to identify hot leads — Instead of guessing who might be ready to sign up or buy
Get shit done without engineering — No coding required
Convert more customers using your tools — Set your stack up once and watch it do the heavy lifting for you
What marketing technology stack can help you do the best job?
Choose the right tools to support your business
There are many options available (7000+), and it can be hard for users to pick an email provider. How to use Dan’s quick product evaluation matrix, you can be sure you’re committing to the right platforms.
Build an integration plan & make your tools talk to each other
Integration is essential for every marketing tech stack. Planning is the key component of creating a successful stack. This course contains templates that will help you navigate the planning process.
Find the keys to seamless integration
Download immediately ConversionXL, Dan McGaw – Optimizing Your Marketing Tech Stack
Two things are required to ensure reliable tool integration. To avoid delays in development, first give your engineers a well-planned integration plan. You can then create the tools you need with no coding skills.
Earn a raise or promotion for upgrading your analytics & operations skills
Marketing Technologists are amongst the most highly paid.-Paid marketers. During this course, you’ll learn the fundamentals of marketing operations and how to set up your analytics tools for useful data — making you a much more valuable team member.
Improve your sales & marketing conversion rates
Once your new tool stack is up and running, you’ll be able to automate processes you’ve always done manually. You’ll run tests across multiple channels, platforms, and audiences (and your analytics alone will tell you exactly what is or isn’t working). With all of these processes operational, you’ll see conversion lifts in every area of your sales and marketing.
This course is right for you if …
You’ve explored some marketing tools, but haven’t decided which will yield the best value
You’ve begun to collect data from various tools, but need to fit all the pieces together
You’re interested in learning more about marketing automation, analytics, CRMs, data piping, support systems, live chat system, forms, & prospecting tools
You have a general understanding of marketing automation & integration, basic Google Analytics reporting skills and some technical know-How (or Zapier experience).
This course is probably not for you if…
You can’t stand looking at numbers, graphs, or data, and you’d rather just trust your gut
You’re not currently working with any sort of marketing tech or tool
You’re looking to learn about advertising or content marketing tools
Want to dig deep into technical integration with Google Tag Manager?
These are the skills you need:
An overview of marketing automation.
Basic reporting skills with Google Analytics
Understanding the basics of how to incorporate tools.
Some technical knowledge-How and Zapier experience.
Laura B.
Director of Media & Digital Strategy @ Mandala Agency
US
It is actionable, insightful and practical.
The variety of topics covered and the expertise and talent of the presenters are both things I value. I’ve grown more as a marketer in the last several months than I had in years before.
Alex B.
ConversionWhale – Paid Search Analyst
US
CXL Institute has been a tremendous help in my quest to be the best digital marketer that I can.
It has shown me the possibilities of Google Sheets, GTM, and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!
Ap S.
Account Manager @ ePPC Digital
Estonia
CXL is the perfect place for marketers to learn. CXL was a great place to learn more quickly than what I had learned in the past 8-9 months.
About
Dan McGaw
Dan He is an experienced veteran in the growth marketing and analytics industry. His specialty is helping businesses to extract and interpret data in order to increase their revenue exponentially.
He’s the founder and CMO of Effin Amazing, an analytics and marketing stack agency specialized in using data and analytics tools to increase mid- and bottom-Conversion rates for funnels. He’s also the CEO and Founder of utm.io, a leading tool that helps brands track their marketing campaigns with UTM links.
In just 8 sessions, you’ll be able to:
Select & integrate the right tools for your stack — Feed your business more complete, useful insights
Choose analytics tools that will work for your brand — Learn to differentiate between similar platforms’ features, and pick the one(s) that will help grow your business
Bring a detailed implementation plan to your team — Win everyone over, even your engineers
Selectively analyze your data to make informed business decisions that improve conversions — Run the reports that matter, and tune out the noise
Automate your marketing, and get leads-gen systems — So your revenue grows accordingly
Build a data taxonomy guide and analytics spec to keep your data structure accurate — No more mislabeled data. No more tool sprawl. No more different ideas from team members on how to call a customer.
Sneak preview: Lesson 1
What is Martech? Stack How does it solve my marketing problems
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Your Full course curriculum:
Optimizing Your marketing tech stack
1
What is Martech? Stack How does it solve my marketing problems
Contrary to common practice, a marketing tech stack is more than just the motley collection of tools you’ve been using to run campaigns. This class will include:
How to think about your stack, and the types of tools it should contain — You might just be overlooking a platform that can grow your business
What problems the right stack can help you solve — Freeing up more time through automating your lead-Follow and gen-The beginning of the up process
2
Select the right tools to help you stack
3
The stack can be integrated
4
Build your stack taxonomy
5
Data driven analytics
6
Capture email addresses and generate more leads
7
Automate your marketing
8
CRMs are a great way to manage your relationships
You can show off your new skills with a certificate
Once you’ve completed the course, take a test to get certified in building a marketing tech stack.
You can add your certification to your resume or LinkedIn profile.-earned raise you’ve been waiting for.
Register for CXL Institute and get this course, plus 50+ more
This course (along with all others – see full list here) is included in the CXL Institute membership.
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