What You’ll Discover in ConversionXL (Guy Yalif) Personalizing for Conversions
ConversionXL (Guy Yalif) – Personalizing for Conversions
Learn how to use personalization and set it up
This course is practical. for Those who are experts in website optimization and wish to use intelligent targeting to increase ROI.
This 8-week course is available to you.-To learn more about class personalization, take our class
- Start a personalization strategy
- Assess and choose the best tools and technologies for Your business
- To evangelize wins, analyze and frame the results
- You can use personalization with other technologies, such as account.-A/B testing, SEO and based marketing can create exceptional business results
…and so much more.
Why personalization fails so often
If you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.
“Drive one-to-one customer experiences.”
“Target the right customer with the right message at the right time.“
“Mass marketing is over. It’s all about targeting individuals with specific and tailored message.”
Great. These things sound great in theory. But in reality, they are not the ones responsible for executing personalization at scale. for Reporting the results
Personalization – whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting – isn’t an easy thing to do. However, when done right, it’s the highest ROI optimization activity you can perform.
Segment and target customers for Increased revenue and conversions
There It is a right way to do personalization.
Guy Yalif, a product manager and personalization veteran, will lead you through interactive lessons and apply them to help you analyze, segment and target the most profitable customers. for Increased revenue and conversions
Simply put: this online course will teach you practical ways to deliver more results with personalization. You’ll explore different types of personalization and choose the right one for Your business. You’ll learn how to integrate personalization with other optimization tactics like A/B testing. Finally, you’ll learn how to measure the results and present them to champion the cause in your company.
This is the right course for you if…
- You know the basics of website A/B Testing. It’s okay to be a beginner in A/B Testing
- This course will be of great benefit to advanced A/B testers.
- You’ve tried A/B testing and thought “it didn’t work for me”
- You’re accountable for Driving site visitors to perform a specific action. This can often indicate that you have growth, demand generation, or acquisition in your title.
Download immediately ConversionXL (Guy Yalif) – Personalizing for Conversions
This course is not recommended. for you if…
- Your website isn’t important to your business
- You don’t like taking a quantitative approach towards growth
- Web optimization is something you haven’t considered before
You should have the following skills before you take this course
- A basic sense of setting up an A/B test, calling winners, and sequencing tests. These skills are not required to be an expert or have a good understanding of the mechanics. These skills can be a great background. for Personalization is a skill that can be learned.
- An introduction to web optimization.
- This course is for intermediate to advanced personalization.
Your instructor Guy Yalif
Guy Yalif (@gyalif), Cofounder and CEO, Intellimize is a pioneer in predictive personalization for better website conversion.
Guy was most recently Vice President of Global Marketing for BrightRoll, where he managed corporate marketing, product marketing and demand generation. He also led field enablement. He was also responsible for Building the BrightRoll brand, and fostering continued growth for The company.
Guy was previously Head of Global Product Marketing and Vertical Marketing at Twitter, where he established the product marketing and industry teams. Guy worked seven years in product management at Yahoo before joining Twitter. He also managed marketing teams that served large and small advertisers in search, display and mobile.
Guy previously led product management at Tradeweave and product marketing. He also spent time at Microsoft as well as the Boston Consulting Group. Guy was summa laude a Princeton University graduate in Mechanical and Aerospace Engineering and he was also an Arjay Mills Scholar at Stanford Graduate School of Business.
In just 8 sessions , you’ll be able to…
- Understanding personalization from a deeper level is key. It includes how it fits into and enhances many parts of the customer’s lifecycle.
- Learn how to use personalization for Both B2B- and B2C environments
- Personalization and analytics can be combined to create an account.-Based marketing and team/creative agency work
- Personalization can be achieved by setting a strategy and putting in place the processes and tools to achieve it. for Your business
- Avoid the common pitfalls marketers make when they start to use personalization
- Optimize your efforts to make more money. That’s what it’s all about, right?
Learn the entire course curriculum
Personalizing for Conversion
Lesson 1
What is Personalization?
We’ll get started with an overview of mobile and desktop website personalization as an approach to driving better conversions. We’ll help you discern which one is right for You will learn as you deal with different situations.
These topics are:
- What are the differences between different types of web optimization? A/B testing. Multivariate testing. Rules-Personalization based on prior experience. Predictive personalization.
- Which approach is best in what situation?
- Here are some tools that you can use today for Each
- Personalization applied in various verticals:-Commerce, financial services, lead generation, B2B and many more
- What data and how many do I need? for effective personalization?
- What are the best places for marketers to add value?
Lesson 2
Customer Segmentation & Deciding What to Optimize for
In this session, we’ll talk about different approaches to segmenting your customers and what that means for Personalization strategies
These topics are:
- Segmentation approaches
- What’s ideal and what’s practical?
- What does the customer’s life cycle mean for your personalization approach to them?
- How can you decide what optimizations to make? for? What impact does your optimization objective have on your work?
Lesson 3
The Creative Approach to Deciding What to Personalize
What are the best places to start? Which experiences should we be focusing on? Where do we put our next wave of energy once we have enough data?
Creativity is vital for personalization. Foundational are the words, images, layouts, and layouts that transform both desktop and mobile web experiences. for personalization. How do we actually go about this? What workflow is most important?
These topics are:
- How to create variation ideas
- Personalization: Examples of common creative types
- Workflow for Creating personalized creative
- Work in your own office or with an agency
- Setting expectations and managing approvals
Lesson 4
A/B & MVT Testing to Enable Personalization
In this session, we’ll start By setting up an A/B test and a multivariate test, step-by-To drive higher conversions, we need to take the following steps. We’ll explore what kind of personalization is possible using these tools. We’ll then talk about where we, as marketers, can add the most value.
These topics are:
- An A/B test and hands-on view of driving conversions
- A/B Testing: Advantages and Disadvantages
- Multivariate testing (MVT), both its advantages and disadvantages
- What marketers and agencies can do to add value with A/B/MVT
Lesson 5
B2C Personalization
In this session, we’ll dive deeper into personalization approaches with a focus on driving consumer behavior. We’ll walk through example setups with rules-Predictive and based personalization.
These topics are:
- Personalization Goals for B2C
- This is a hands-on view of driving conversions with rules-based personalization.
- An in-depth look at driving conversions using predictive personalization (PP).
- How agencies and marketers can add value to RBP and PP
Lesson 6
B2B Personalization
In this session, we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers. We’ll address the unique challenges of B2B personalization, which often include low traffic volume and low conversion rates. We’ll walk through example setups with rules-Predictive and based personalization.
These topics are:
- B2B personalization goals and key differences to B2C personalization
- This is a hands-on view of driving conversions with rules-based personalization.
- An in-depth look at driving conversions using predictive personalization (PP).
- Anonymous marketing and Account Based Marketing
- How agencies and marketers add value to RBP, PP and ABM
Lesson 7
Analyzing Results & Iterating
In this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight. Our goal is for you, as a marketer to be a hero.
These topics are:
- Integrating with Mixpanel or Google Analytics
- Incorporating with-House systems
- What is the appropriate granularity?
- What is the best time frame for analysis?
- What does personalization analysis look like?
- What do takeaways mean when you’re continually personalizing?
- What should I be focusing on?
- The connection to paid media
Lesson 8
How to bring life into your business
This final session will bring everything together. This session will cover practical tips and tricks to help you implement personalization in the business. We’ll cover things to watch out for These are the most common pitfalls.
These topics are:
- How to set yourself up for Early success
- Avoid these common pitfalls
- All it takes
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Here’s what you’ll get in Personalizing for Conversions
IMPORTANT: This is the entire “ConversionXL (Guy Yalif) – Personalizing for Conversions” Completely Downloadable You will have access to it immediately. In the event of a broken or lost link, we will quickly renew it. Your patience is greatly appreciated.
