Michael Oliver – How to ‘Sell’ The Way People Buy!
How to ‘Sell’ The Way People Buy! The #1 Proven Approach To Increase Your Sales Without Friction, Tension Or Resistance Using Natural Selling Conversational Dialogue This complete online course walks you through step-by-step how to have your potenti.
Course Highlights:
Introduction & Welcome
- Setting the Stage: Understand the core philosophy behind the course and get acquainted with the transformative approach that awaits you.
- The Sales Paradox: Delve into the truth about why nobody likes being sold to and how you can navigate this challenge.
- 7 Success Tips: Equip yourself with essential tips that will set the foundation for your sales journey.
Lesson 1: 9 Essential Basic Sales Skills
- Master the Basics: Before diving deep, grasp the fundamental sales skills that form the bedrock of any successful sales strategy.
- Three Primary Objectives: Understand the core objectives that guide every sales conversation.
- Problem Identification: Learn to pinpoint the exact problems your potential clients face.
- Desire & Commitment: Gauge the level of desire and commitment of your prospects to bring about a change.
Lesson 2: Natural Selling Conversational Dialogue Framework
- The Framework: Introduce yourself to the Natural Selling Conversational Dialogue Framework, the heart of this course.
- Addressing Concerns: Tackle potential objections or concerns right at the outset.
- Focus on the Customer: Shift the spotlight from your product to your customer, understanding their needs and desires.
Lesson 3: The Connecting Stage
- SMART Pre-Planning: Prepare effectively for every sales conversation.
- Initiating Dialogues: Discover 10 tension-free ways to kickstart your sales conversations.
- First Impressions Matter: Learn the art of making a lasting impact right from the first “Hello!”
- Value Impact Statement: Craft a compelling statement that showcases your value proposition.
- Problem & Solution Outlining: Clearly define the problem and present your solution in a way that resonates.
Lesson 4: The Discovering Stage
- A Fluid Approach: Understand that sales is not a linear journey; it’s about adapting and evolving.
- Consistent Strategy: While the journey may vary, the approach remains consistent.
- Questioning Techniques: Master the art of using closed and open-ended questions to gather insights.
Lesson 5: The Discovering Stage Continued
- Deep Dive Questions: Explore a range of questions designed to uncover the deepest needs and desires of your prospects.
- Background & Needs Awareness: Understand the history and current needs of your clients.
- Financial Advisor Example: A practical example to showcase the application of the techniques.
- Needs Development: Delve deeper into the requirements of your prospects and align your offerings accordingly.
- Values-Centered Approach: Ensure that your sales approach is always aligned with the core values of your prospects.
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