Kyle Sulerud – YouTube Ads For High Ticket Funnels
For Company House owners, Media Consumers, Coaches, And Course Creators Who Promote High Ticket Merchandise ($500-$15,000+)…
What If You Have been Solely One Funnel And One Technique Away From Constructing A Worthwhile YouTube Ads System For Your Enterprise?
On This Web page, I’ll Reveal The Solely Funnel You Want And How My RFA Methodology Transforms This Easy Funnel Into A Gross sales Making Manufacturing facility
What Different Shoppers Have To Say
Moran Pober – Acquisitions.com
If you happen to don’t thoughts paying a premium value for premium outcomes, then Kyle is your man, and I extremely extremely suggest you’re employed with him.
Carl Parnell – CarlParnell.co
Having tried to run Fb advertisements for a few years, and probably the most insane complications concerned with them, I knew it was a wise transfer to maneuver over to YouTube. Out the gate – 4 occasions return on funding. From my first advert and also you guys setting all of it up and operating it, 4X return is fairly unprecedented right away.
Joey Choy – Buying and selling-Unimaginable.com
The ROI has been tremendously good, even higher than what we’ve got on Fb. If you’re seeking to run YouTube Ads, these guys are the most effective at what they do. I’m glad I made the choice to work with them.
Think about You’re A Poker Participant And You Have These Playing cards In Your Hand
For these of you who is perhaps unfamiliar with poker, this implies you’re two playing cards away from having the most effective hand in poker.
The Royal Flush.
The Royal Flush is the last word hand in Poker. It’s an computerized win.
In our context, a Royal Flush is…
A sustainable and scalable YouTube Ads system.
And we’re going to cheat somewhat bit… the opposite gamers on the desk don’t realize it but…
However I’m the seller and I’m going to secretly slip you the remaining playing cards it’s essential make the Royal Flush ?.
Simply ensure you maintain a gradual poker face.
Most individuals scream on the prime of their lungs, with their voice reverberating off the partitions.
And you already know what?
That’s the identical response my purchasers have (a few of them) when their YouTube advertisements are cranking out gross sales persistently.
And to maintain the identical theme going, this hand is an effective illustration of what my purchasers see on different advert platforms like Fb.
(Oof…so shut.)
Issues are working someday, gross sales are coming in, everybody’s glad…
…then all of a sudden the Return On Advert Spend (ROAS) tanks.
For no rhyme or motive.
It should be a bug within the system or one thing proper? So that you launch new campaigns utilizing what’s labored earlier than…
This time your advert account will get shut down. Now as an alternative of getting much less cash coming in…
What you are promoting is completely frozen.
Then again, possibly you see a marketing campaign that’s cooking…
So that you resolve to crank up the warmth. Throw extra gasoline on the fireplace. Doubling or tripling your budgets…
However the warmth is simply too excessive. The marketing campaign begins to take a downward spiral.
You’ve now turned that scorching, juicy medium uncommon steak right into a charred piece of leather-based.
So like all the time, you’ve acquired to relaunch the campaigns with new creatives… hoping to hit the identical stride as earlier than.
Now possibly you’re sick of inconsistent outcomes, so that you resolve to leap ship.
Possibly you watch a couple of movies about YouTube advertisements, comply with a generic marketing campaign, and set a funds for $200.
You resolve to shoot a brief video along with your smartphone otherwise you would possibly suppose, “Hey, this video worked on Facebook, it must work on YouTube!”
You log into your Google Advert account 2 days later… solely to really feel like Mike Tyson simply socked you proper within the intestine.
$200 spent. A ton of impressions…
However barely any clicks and positively no gross sales or calls booked.
So at this level, most enterprise house owners come to the conclusion of:
YouTube Ads Don’t Work For My Enterprise
However right here’s the reality…
All the things works.
Whether or not it’s Fb advertisements, YouTube Ads, TikTok or service pigeons.
You simply want the appropriate playing cards.
If you happen to’ve tried YouTube prior to now with none success… chances are high, you aren’t holding the appropriate playing cards.
And that’s not your fault, many YouTube advertisements “experts” wish to say they’ve the “one size fits all YouTube ads strategy”.
No such factor exists.
However that nonsense ends at the moment. If you happen to match a sure set of standards (we’ll go over in a minute)…
I’ll present you the playing cards it’s essential create a worthwhile YouTube advertisements system for your small business.
Now earlier than I reveal what the appropriate playing cards are… I’ve to be upfront about a couple of issues.
I’ve a selected set of expertise like Liam Neeson from Taken.
And that talent is creating and operating extremely worthwhile YouTube advertisements for a selected set of people.
So when you’re nonetheless right here…
Right here Are The 5 Playing cards of The Royal Flush For Worthwhile YouTube Ads
Supply
Artistic
Funnel
Ads Technique
Finances
If you happen to or your purchasers are promoting a excessive ticket product ($500-$15,000+) and it’s confirmed and truly helps individuals…
And also you’re capable of take a look at $25-$100 a day in YouTube advertisements… (when you can’t and also you’re attempting to promote excessive ticket, your downside isn’t advertisements)
And also you’re utilizing the right funnel in your provide… (if not, no worries. I’ll present you the one funnel you want later)
You’ve already acquired 2-3 playing cards of the Royal Flush. Keep on with me right here and I’ll deal you the remainder.
However first… Hello, My Title is Kyle Sulerud.
My company has been hyper-focused on YouTube Ads for the previous 4 years and we’ve spent over $20M on advertisements.
Sometimes, I like to remain behind the scenes and scale gross sales funnels. And my company AdLeg received’t even contemplate taking a shopper except they’re open to spending no less than $30K/month on advertisements.
This has given me the chance to seek the advice of and work with some superior purchasers like Dan Henry, Moran Pober of Acquisitions.com, Frank Kern, Joel Erway, and plenty of extra.
Dan can even have one thing to say afterward, so keep tuned for that.
Look, I don’t have a rags to riches tall-tale to share with you. I didn’t have one profitable marketing campaign after which wakened with the hanging revelation of…
“I think I’m going to teach YouTube Ads for a living now!”
My company AdLeg nonetheless manages a number of 5-figures per day in advert spend for various purchasers. And I really opened a brand new company in 2022 in a brand new area of interest that rapidly crossed $100,000/month in its third month.
And it’s all achieved by means of YouTube advertisements.
And you already know what…
The course that I’ll current to you afterward – it’s my first ever YouTube Ads course.
However earlier than we get into that, let me move the mic to Dan Henry…
Hey Guys! Dan Henry Right here.
I’m not going to spend an excessive amount of time describing myself right here. You will discover out if I’m legit with a fast Google search.
Or you may ask the tons of of coaches, consultants, and course creators who began and scaled profitable on-line training companies from my packages.
So Kyle right here is elite at what he does. He’s the one individual I refer my purchasers to in the case of YouTube advertisements.
Kyle has given in-depth trainings to my purchasers AND he manages my YouTube advertisements.
That’s why when Kyle requested me to associate with him to convey his first course to life, I didn’t hesitate. You’ll see the cool bonuses I’m throwing in afterward.
So most individuals normally know me because the Fb advertisements man, however the factor is…
With all the pieces happening with Fb recently, an increasing number of of my advert spend has been allotted to YouTube. I’ll let Kyle clarify that extra afterward.
However there’s yet another factor I’ve to get off my chest.
I’ve to apologize to everybody who has taken my message out of context. You see, for years I’ve been selling the thought of:
Grasp one platform for your small business.
And now that message has gone haywire by means of an enormous recreation of phone.
Mastering one platform doesn’t imply to ONLY use one platform.
That’s simply plain harmful.
Sure, I nonetheless use Fb advertisements and all the time will. That’s my bread and butter. However on a regular basis I’m seeing much less and fewer ROI from Fb advertisements…
And better ROI from YouTube advertisements… at scale too.
After all that’s credited to Kyle, YouTube is his realm of experience. So I’ll move the mic again to him so he can speak to you about an essential idea in the case of site visitors.
Thanks Dan.
So let’s discuss why…
You Want To Diversify Your Site visitors.
Or else you’ll find yourself like Blockbuster.
Situated inside a humble purchasing plaza on this small Oregon city – the remnants of a as soon as billion greenback empire nonetheless survives.
At its peak, Blockbuster had over 9,000 shops, was house to over 84,000 workers, and serviced tens of millions of shoppers. And at the moment?
Imagine it or not, Blockbuster continues to be hanging on by a thread. A single Blockbuster retailer nonetheless exists in Bend, Oregon.
The area people retains the center of the shop beating like a pacemaker.
You’ve most likely heard about this notorious story earlier than. So I received’t go over the total story of how Netflix ate Blockbuster’s lunch and drank their milkshake.
However the motive why Blockbuster went from a media empire to a mom-and-pop store in simply 10 years… boils down to at least one easy motive.
Blockbuster didn’t diversify their site visitors.
Sure, sure I do know. I can already hear all of the individuals swearing me off.
“No! It was the business model Kyle, don’t you know anything?”
They usually’re not unsuitable.
However what does having a web based streaming service vs. in-person video rental actually present?
It unlocks a tsunami of potential site visitors to the enterprise! Waves of individuals worldwide can now change into prospects.
That’s loads higher than having 9,000 shops nationwide servicing completely different geographical areas. And to not point out…
If you happen to wished extra site visitors, it price a minimal of no less than $500,000. Why?
That’s how a lot it price to open a brand new Blockbuster retailer.
By rejecting Netflix’s provide, Blockbuster believed they have been constructing a moat to dam the competitors. However as an alternative…
Blockbuster constructed their very own jail.
That’s only one instance of what might occur when you don’t diversify your site visitors.
Let’s take a look at a couple of others.
If Amazon bans your vendor account or decides to promote their very own branded model of your product…
You don’t have an Amazon enterprise anymore.
If Fb decides to ban your advert accounts tomorrow and the lifeblood of your small business is in your advertisements supervisor…
What you are promoting is within the gutter.
Dan has spent tens of millions on Fb advertisements with no blemishes or sketchy techniques. However nonetheless, there’s been a number of cases the place Fb “mistakenly” closed his advert account.
The bottom price for considered one of Dan’s packages is $10,000. So you may most likely think about how a lot cash he loses from not having advertisements for per week.
And let’s take a fast take a look at this Microsoft Excel influencer. She has 840K followers and might pull 100K-1M+ views per video.
Not solely is it spectacular that she’s making six figures a day… however all her prospects come by means of TikTok.
What if TikTok determined to restrict her attain or ban her account tomorrow? Yeah…
So when you’re okay with leaving your small business’s destiny within the hand of 1 platform…
There’s nothing unsuitable with it. Simply know…
Get instantly obtain Kyle Sulerud – YouTube Ads For High Ticket Funnels
You’re Strolling On Eggshells
It’s like going all-in on each single wager you make on the on line casino.
And it additionally means the data I’m about to share with you most likely isn’t for you.
However if you wish to discover ways to maintain your small business protected WHILE successfully scaling your small business to new income heights… you’re in the appropriate place.
So let me make myself clear on a pair objects…
1. I’m not right here to let you know Fb advertisements are higher or not higher than something.
If you happen to’re worthwhile on Fb, superior. However by diversifying your advert spend, it retains your small business protected.
2. I’m not saying to desert Fb.
Let’s take a look at our advert spend from an investor’s perspective, not a gambler’s.
Buyers and hedge funds diversify their investments for the most effective return.
So why would you not deal with your advert funds like investments?
And I’m not even going to let you know so as to add 10 different platforms to your advertising and marketing combine…
That’s approach an excessive amount of work and requires manpower. We would like a site visitors supply that may assist us add prospects seamlessly and scale our enterprise with ease.
However what about all of the “experts” saying that we shouldn’t be every other advert platform except we’re spending $100K/month?
Properly, like Dan mentioned… simply one other misinterpretation of mastering one platform for your small business. $100K/month will not be the cutoff for mastery.
If a platform isn’t working for you, don’t be afraid to check.
And for everybody who recommends beginning with natural till a sure income…
To me and Dan, natural is an effective strategy to take a look at whether or not your provide goes to promote. As soon as you already know your provide sells, you may transfer to paid advertisements.
Until in fact if you wish to fear about pushing out content material 24/7 like Gary Vaynerchuk (who has over 600 workers by the best way, that helps).
So right here’s my easy elegant answer to diversifying your site visitors.
Simply Add One Extra Site visitors Supply. YouTube Ads.
So the principle motive advert prices proceed to rise on Fb is because of lack of stock.
Extra competitors operating advertisements, growing demand, however there’s solely a lot house to run advertisements on.
And Fb is caught. They clearly don’t need to pack and bombard the person’s newsfeed with advertisements. However additionally they have to appease all of the advertisers giving them cash.
Then again, YouTube by no means has to fret about stock. Every new YouTube video uploaded turns into a brand new advert house.
Analysis exhibits that over 500 hours of content material is uploaded to YouTube each minute. (Statista)
Each YouTuber in your area of interest is congregating your preferrred viewers in numerous swimming pools. So when you comply with our advert technique, it’s like discovering a needle… in a pre-made bundle of needles.
And listed here are 3 different elements of YouTube which are crucial for your small business:
- Consumer Intent
- Lead High quality
- Scalability
Consumer Intent
YouTube is presently the second largest search engine on the net. What was once a platform for individuals to go watch entertaining movies has now change into a serious supply of analysis for purchasers.
Research from Google present that round 68% of customers use YouTube to make a purchase order determination.
This implies YouTuber customers need to see your advertisements. They’re actively trying to find your answer proper now.
So your solely job is to indicate up.
In the meantime, Fb continues to be a platform for customers to be social. Folks don’t log into Fb with the intent to buy your product.
They need to see what Mary and Joe are as much as. They need to see footage of their good friend’s new corgi or their household’s new child.
And to allow you to in on somewhat secret…
That is precisely why companies who attempt to use the identical video advert from Fb on YouTube… normally bomb.
Incongruence with intent.
YouTube customers are researching and actively seeking to clear up their issues. That’s why your hook must be compelling and helpful instantly.
And this person intent is sweet information for you as a result of it means…
Higher high quality leads.
Mix this with the power to laser goal your prospect…
That’s why you most likely see “value posters” singing praises for YouTube advertisements in Fb teams.
They usually’re not unsuitable. Besides their put up is clearly disguised as a gross sales pitch not a price put up. However that’s one other dialog for one more day.
So think about with the ability to choose the precise movies, channels, and key phrases your prospects are looking…
And even narrowing right down to traits like earnings degree, so you may remove tire-kickers.
Fairly cool, proper?
Now all you want is the appropriate funnel to place them by means of. (I’ll present you what funnel to make use of in somewhat bit)
And final however not least…
Scalability.
Have you ever ever had a Fb advert marketing campaign operating easily, getting gross sales for you on a regular basis?
It feels such as you’re on cruise management in a automotive. However while you attempt to enhance the funds to scale…
A tire pops. The engine is smoking. And now you gotta begin throughout with a brand new marketing campaign.
With YouTube, my purchasers are nonetheless in cruise management at $1000+/day. You may double the site visitors into your funnel and nonetheless maintain the identical ROI.
And also you most likely already learn about account suspensions with Fb, so I received’t get into that.
If you happen to ever get your account suspended with YouTube, I’ve a reversal course of that also has a 100% win price. It’s additionally one thing you’ll study inside my course.
So with that being mentioned, right here’s…
The Solely Funnel You’ll Want With YouTube Ads
The “VSL” generally is a webinar or shorter video gross sales letter…
The “Offer” may be a proposal for a gross sales/technique name, or a direct sale.
Once more when you’re operating YouTube Ads for a course or teaching program…
That is probably the most confirmed funnel for prime ticket merchandise ($500-$15,000+). It’s the identical funnel I optimize and scale with my very own company purchasers.
And when you’re not utilizing this funnel, nicely… hit up your funnel man proper now.
So now it is best to have 3 playing cards when you didn’t earlier than:
- Supply
- Finances
- Funnel
All you want now’s the appropriate YouTube advertisements technique and artistic.
And right here’s the factor about YouTube creatives…
You don’t want a decked out studio or fancy tools. Your smartphone’s digicam is sweet sufficient.
All you want is a compelling script. And we acquired you lined.
If you be a part of our course, you’ll uncover Dan’s 4-part framework to persistently create excessive changing YouTube advertisements. Extra on that later.
And when you don’t need to present your face on digicam for some motive…
I get it. Public talking makes everybody’s coronary heart race.
However as a enterprise proprietor, it severely diminishes your credibility.
If Dan and I didn’t introduce ourselves or reveal our faces earlier, how would you’re feeling?
I might really feel somewhat extra skeptical.
So once more, the two stuff you want for profitable YouTube advertisements – smartphone and script.
No excessive finish manufacturing wanted.
However the motive why each Tai’s and the Harmon Brother’s advertisements work so nicely, though they’re full opposites manufacturing sensible…
Boils right down to the message within the advert.
Each their messages have been capable of win the hearts and minds of their prospects.
Truly, you might be able to work straight with my staff to assist develop your script and messaging as a free bonus.
Extra on that later.
And that results in the following half about YouTube creatives it is best to know…
YouTube Creatives Have A Longer Lifespan
That is due to the laser targeted concentrating on and dynamic functionality of Google’s advert platform.
From time to time, a great YouTube artistic can final for years.
When you create a successful artistic, it’s like discovering a hidden oil nicely in your yard.
Evaluate this to Fb the place you would possibly find yourself refreshing creatives as many occasions as you’re posting each day content material.
And on prime of that…
The Recreation of YouTube Ads Has Modified Once more.
One of the vital engaging advantages of YouTube advertisements was the Pay-Per-Watch function.
Previously, you didn’t must pay for a YouTube advert except somebody clicked or watched no less than 30 seconds of your advert.
That’s not the case with the kind of bid and concentrating on we give attention to.
(Pay-Per-Watch continues to be obtainable for cost-per-view bidding, however this bid technique drives dropping outcomes. It’s possible you’ll as nicely put all of your cash right into a slot machine till it’s gone.)
So if you would like constant gross sales and the power to scale, you’ll must pay per impression.
And that’s why our YouTube advertisements technique is so laser targeted. Once more, I’m going to reiterate this level:
The RFA Methodology for YouTube advertisements is for:
- Coaches
- Consultants
- Course Creators
- Media patrons
- Company House owners
Plus, you or your purchasers additionally must promote a excessive ticket product/program ($500-$15,000+) for the most effective ROI.
On prime of that, it’s for this particular funnel:
If you happen to examine all of the packing containers, then the RFA Methodology is constructed for you. And that makes you a great match to hitch mine and Dan’s program…
Introducing: YouTube Ads For High Ticket Funnels ($1997)
This isn’t a 12 week course or a program crammed with 100+ hours of content material.
You may implement the RFA technique for your small business tomorrow.
As a result of all you want is 3 hours to study my total system. Heck, when you’re feeling formidable… you may have all the RFA technique carried out by the top of the video, as a result of I stroll you thru it step-by-step.
After all we’ll additionally provide you with some bonuses to go along with it. You’ll see these afterward.
And that is the primary time I’m providing this coaching to the general public. Earlier than, it was solely obtainable for purchasers of Dan Henry’s excessive finish program – Digital Millionaire Teaching. (A 5 determine funding)
Not solely that, Dan has since closed off his program to the general public. So you may’t even get the coaching there anymore except you’re an present shopper of Dan’s.
And when you’re questioning whether or not or not this technique will change into outdated like many different methods we see in our house…
I’ve been utilizing this similar technique for years for my company purchasers. Until Google utterly removes all their concentrating on from their platform, the RFA Methodology will dwell.
And in contrast to Fb who’s eradicating concentrating on choices, Google is all the time including extra.
Get instantly obtain Kyle Sulerud – YouTube Ads For High Ticket Funnels
So the core coaching of YouTube Ads For High Ticket Funnels falls into 3 components:
Half I: Artistic
That is the place most individuals’s YouTube scaling goals fall flat. The artistic is the electrical energy powering the gross sales manufacturing unit we’re creating right here.
And when you slack on this half, then you definitely’ve acquired an deserted manufacturing unit. Possibly every so often, a sale will come out… however it positively received’t make up for the advert spend invoice.
So I’m going to stroll you thru our course of to persistently create excessive changing YouTube advert creatives.
Right here’s a preview of what we’ll cowl:
- The most typical downfall for YouTube advert scripts is market consciousness incongruence. In case your script is within the unsuitable consciousness, it forces your prospect to skip your advert. So uncover the 5 phases of market consciousness and the place your script falls into so you may win your prospect’s consideration and enterprise.
- Are you ending your YouTube advertisements incorrectly? Right here’s find out how to add an additional 30 seconds to your advertisements (no speaking wanted) and skyrocket your conversion price.
- My staff and I’ve studied hundreds of profitable YouTube advertisements and we’ve uncovered “YouTube hook gold”. You’ll uncover the ten most profitable YouTube advert hooks so you may command the eye of your prospect. My company’s favourite hook is the “Open Loop”.
- Are you able to make a peanut butter and jelly sandwich? Then you need to use our course of to develop sturdy advert creatives. Every artistic may be divided into 4 distinct components. You don’t have to do something fancy to start out, simply comply with these 4 components and also you’ll find yourself with a powerful artistic. (If you happen to’re questioning what the 4th half to a great PB&J is… it’s to toast the bread! Gamechanger.)
- Are you making this straightforward mistake whereas writing advert scripts? As an alternative of attempting to promote in every line, do that as an alternative (That is the way you get somebody to observe an advert till the call-to-action)
- In advertising and marketing, we stand on the shoulders of giants earlier than us. Get my Advert System Cheat Sheet I’ve created from learning legends like Dan Kennedy, Victor Schwab, Gary Halbert, and Frank Kern. That is the sheet my staff fills out with each new YouTube marketing campaign.
Half II: Scaling
That is the place the magic occurs. The guts of the RFA Methodology beats right here.
Now that you simply’ve acquired some sturdy advert creatives, right here’s the place we’ll flip these creatives into gross sales reps for your small business. Plus, we’re solely going to place them in entrance of extremely focused prospects.
RFA stands for Prepared, Hearth, Intention. And that is precisely how we’re going to create scalable YouTube campaigns at file velocity.
Listed below are a couple of nuggets you’ll uncover from this a part of the coaching:
- Why we begin every marketing campaign at such a low funds, and why that is the quickest strategy to uncover worthwhile YouTube advert campaigns. (Your morning espresso might price extra)
- The precise scaling development I’ve used to scale accounts from a standing begin to over $1000/day in worthwhile advert spend…in lower than 30 days.
- How you can goal your prospects of their actual time of want, once they’ll be most receptive to your provide. There’s a couple of approach to do that, and when you’re solely utilizing one or two strategies you’re leaving cash on the desk.
- Caught on key phrases? No downside. Use this function of Google to discover a record of worthwhile search phrases your prospects are Googling proper now.
Half III: The Walkthrough
Welcome to the final a part of the coaching. You’ve acquired some killer creatives. You understand how we’re going to methodically method our campaigns. Now that is the place the rubber meets the highway.
Right here’s the place I’ll stroll you thru Google Ads on find out how to arrange your marketing campaign from scratch.
Professional tip: It’s extraordinarily useful when you create a mock marketing campaign whereas following alongside. Simply so you’ve gotten all of the settings and whatnot.
So right here’s a preview of what to anticipate on this a part of the coaching:
- Why it is best to keep away from Google’s “warnings”. These warnings are created for one motive solely and we’re not going to fall for it. I’ve gotten approach higher outcomes by ignoring these particular warnings.
- You’re going to see some outrageous impression estimates (within the billions). I’ll present you what vary your impression depend ought to fall underneath. If it’s too excessive, your advert will get utterly diluted with low high quality site visitors.
- My company’s course of for successful again suspended Google accounts. We’ve a 100% win price like Floyd Mayweather with Google Help.
- There’s a sign it is best to search for when beginning your campaigns. This sign tells you {that a} marketing campaign most likely isn’t going to get a whole lot of site visitors. We’ll present you what to do when this occurs.
- The counterintuitive technique we use to lower cost-per-lead whereas a marketing campaign is scaling. (It’s like negotiating for a greater value with extra quantity.)
Get instantly obtain Kyle Sulerud – YouTube Ads For High Ticket Funnels
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